shared context + governance for claude

Reliable, on-brand output from Claude, for the whole team.

Put your brand, audience, and voice in one shared place. Everyone's Claude reads from it, so the output sounds like you no matter who's prompting.

BUILT ONPro · Max · Team · Enterprise

Built for marketers, by marketers.

marketingmarkdown
1 change to review
your brand
voice.md
review pending
Aaron wants voice.md to say:
Playful, exclamation points!
Plain, direct, peer-to-peer.
Claude
Waiting to go live
approve to push it to the whole team
the problem

Claude has different versions of your brand.

Everyone on the team gives Claude different information, so the same request comes back sounding like three different companies. None of them quite sound like you.

brief"Write the launch email for our new product."
Aaron· growth

🚀 Unlock next-level growth and supercharge your pipeline!

all hype
Mei· content

Dear valued customer, we are delighted to formally announce…

wrong tone
Sam· creative

Hey! Check out the cool new thing we just shipped :)

the old product
the product

Keep your brand in one place so everyone works from the same version.

Your team's context and skills live in one place. Changes are proposed, reviewed, and published, so what Claude produces is on-brand no matter who's prompting.

marketingmarkdown.
your-team workspaceYT

Shared context

One source of truth every skill and teammate reads from.

3 files · in sync
brand.md
Who you are, what you sell
voice.md
How you sound, words to avoid
icp.md
Who you're writing for

Skills

Reusable workflows that read your shared context.

4 installed
blog-post.md
Long-form, on-brand drafts
email-sequence.md
Nurture + launch emails
launch-brief.md
One-page GTM briefs
ad-variations.md
Paid copy in your voice

Review queue

Proposed changes wait here until a manager approves.

1 waiting
APAaron proposed an edit tovoice.md2 min ago
-We're playful and use exclamation points!
+Plain, direct, peer-to-peer. No hype, no em dashes.

Version history

Every change is versioned. Roll back to any point in one click.

v14
APAaronvoice.md
2 min agoin review
v13
YTYoubrand.md
yesterdayRestore
v12
MTMeiicp.md
3 days agoRestore
v11
YTYouvoice.md
last weekRestore
the workflow

Give Claude feedback and it suggests updates to your brand files. You approve or reject.

Here's the real path a change takes: suggested in Claude, reviewed in the product, then live for the whole team. Click through each step.

Claude
Aaron
Claude keeps pushing our Spring Sale in drafts, but it ended last month. Update offers.md to our current promo.
Claude
Good catch. Here's a proposed update to offers.md:
-Current promo: Spring Sale, 20% off all plans (ended 31 Mar).
+Current promo: Founding cohort, $49/team/month for year one.
Propose to team
marketingmarkdown / review
in review
context/offers.md
Aaron · proposed from Claude
-Current promo: Spring Sale, 20% off all plans (ended 31 Mar).
+Current promo: Founding cohort, $49/team/month for year one.
Approved by You
Claude
Mei
Draft a promo email for this month.
Claude
using approved offers.md
The Spring Sale has ended, so I've left it out. Here's a draft featuring the current founding-cohort offer instead.
same version for every teammate
targeted context

Give each skill only the context  it needs.

Point every workflow at the exact files it should read, and nothing else. No dumping your whole brand into one prompt and hoping. Pick a skill to see what it draws from.

skills/launch-email · Gets the live offer and price, so it never promotes an expired deal.
who it's for

For marketers who want Claude to feel like an extension of their team.

In-house teamsIn-house teams

One shared voice, at last

Everyone was set up differently. Now the whole team writes from the same brand, ICP and voice.

brand.md · voice.md
Content and brandContent & brand

Drafts that sound like you

First drafts land in your tone, so editing is polishing, not rewriting from scratch.

voice.md · skills/blog
Growth and demandGrowth & demand

Fast output, still on-brand

Ship emails and ads at speed without the quality swinging from one person to the next.

skills/email · offers.md
AgenciesAgencies

Per-client context, kept straight

A separate source of truth per client, so no brand ever bleeds into another's work.

context/ per client
Two marketers shipping work together
the payoff

The day Claude stops being a novelty and starts doing the work.

This is where Claude goes from nice to have to can't work without it. Not because the model got smarter, but because it finally knows who you are, so the work it hands back is work you'd actually put your name on.

pricing

One flat price for thewhole team.

Priced per team, not per seat, so growing the team never grows the bill. It sits on the paid Claude plan you already have, so this is the only new line item.

Marketing Markdown
$98/ team / month
or pay annually and save 50%

Everything your team needs to run Claude from one shared, maintained source of truth. Self-serve onboarding included, no extra cost.

  • Shared context files every skill reads from
  • Skills for on-brand output
  • Propose, review, approve before anything goes live
  • Version history with one-click rollback
  • Roles: manager, contributor, viewer
  • Self-serve onboarding with pre-loaded starter packs
questions

Fair questions.

Something we haven't covered? Email us or book a walkthrough.
Isn't this just prompts? I can do that myself.

Prompting starts over every session. This doesn't. A context file is written once and read by every skill and every teammate, so your brand is in place before anyone prompts. The difference is a shared foundation versus starting from scratch each time.

I don't have time to set all this up.

The setup is real, so we do it with you. Onboarding is hands-on, and you start from ready-made skill and context packs rather than a blank page.

Can't I just tell Claude what I need each time?

You can, and you are, every session, for every person. That's the cost. Writing it down once removes the repetition and makes everyone's output match.

Another tool on top of Claude to pay for?

It sits on the Claude plan you already pay for and makes that spend reliable. Pricing is one flat number per team, not per person.

My team won't actually use it.

Contributors work where they already are, in Claude chat. The review step lets one person keep quality without everyone changing how they work.

Do we need a paid Claude plan?

Yes. It's a layer on top of Claude (Pro, Max, Team, or Enterprise), not a replacement. If you're a solo user or don't have a paid plan yet, it isn't the right fit.

Stop re-teaching Claude who you are.

Get your team on one shared source of truth. We'll help you set it up, no blank page.